Villages Connected Blog

the importance of matooke: Jamiah’s picture by Caroline Spira
February 7, 2012, 12:36 am
Filed under: Media Co-op Members | Tags: , , , , , , ,

Villages Connected media co-op members, both in their original training last June and in their ongoing activities now, create different types of media that tell stories about subjects which are important to them and their community.

Take the picture below from co-op member Jamiah.

@Jamiah / Villages Connected

“The picture was under the theme “The strength of our community”.  It is showing matooke and a bike. That picture was taken in Kabundaire at the roadside where matooke sellers gather. 

As the culture dictates, the staple food for the Batooro is Matooke. [In matooke trade] the major people involved are the middlemen who use their bicycles to [bring] the matooke to [the market and] their final consumers.  Also the reason for taking the roadside matooke sellers is because of reduced taxes collected from them as compared to the sellers in the main Market.

The picture is important because it shows food items we have in the region.  It informs the visitors that when you come [to Fort Portal], you will leave knowing the taste of our staple food: matooke.”

co-op member Jamiah

To better understand the strength of this photo – because it’s not just a pretty food photo and a description to take lightly – you must know who the photographer is.  Jamiah recently graduated from university with a degree in horticulture management and entrepreneurship.  He is also a farmer.

Matooke is not just a staple food in Uganda, but one of the recognized national dishes.  The Batooro peoples of Uganda inhabit the Kabarole and Kasese districts where Fort Portal is located.  Traditionally, the Batooro economy was based on agricultural and pastoral activities.  One of the main crops produced is the matooke – a green banana or plantain – which is usually boiled or mashed and then steamed and served on a banana leaf.  Alongside millet, sorghum and peas, it is an important part of the local economy and everyday diet.

How important is matooke to the average Ugandan?  Per capita, Ugandans consume 172 kg per year.  That’s 18% of their caloric intake – making them the largest consumers AND producers in the world.  And with the market for matooke being mostly local, the carbon footprint (or bicycle print as it were) is an environmentalist’s dream.  No need for a buy local campaign.


an update from Villages Connected by Caroline Spira

The attached is a letter from Villages Connected’s Founder and Director, de Villiers van Zyl,  to VC’s  supporters with an overview of the last few months and the direction for upcoming year.  Enjoy!

June 25, 2010: VC-Fort Portal co-op members received their certificates for completion

Dear Supporters:

First and foremost I want to thank you for your generous support on behalf of Villages Connected International and our whole team in Fort Portal, Uganda.  Your support made it possible to set-up and equip a Villages Connected media co-operative in Fort Portal as well as to provide the co-operative with a $2000 micro-finance fund. Thanks to your support this unknown African community is now able to show the world that opportunity is plentiful, that Africa is a great investment and ready to create value-based partnerships globally.

Even though we were not in the limelight the last six months we have been very busy. I want to take the time to give you a quick update of what we have been doing and what you can look forward to see from us in the coming months.

Our Canadian team left Fort Portal in July. While Caroline and Greg went back to Cameroon to finish their contract with CUSO-VSO, Ernie and I returned to Canada. We arrived in Canada with more than a hundred hours of footage, hundreds of pictures and a strong commitment to our first media co-op in Fort Portal.

In Uganda, Villages Connected Fort Portal and its 21 members took the reigns and with our support, worked out the organizational kinks to make this idea we had a reality. See, we took over equipment, did some training and communicated our vision, but at the end of the day VC Fort Portal belongs to its members and only they can make it fit like a glove. And wow, did they make it fit.

Hardworking crew: VC-Fort Portal co-op members at the entrance of their office

They have restructured the leadership and management teams to reflect commitment, talent and interest. Geoffrey Muzigiti, Micro-Finance Lecturer at a local university was elected President. He is supported by directors Margaret Kemigisa (Award winning Social Entrepreneur) Vice-President and Annet Kugonza (Teacher) as secretary. To oversee day-to-day operations in media and micro-finance they have elected a five member Management Committee: Goldino (Chairman), Gilbert (Vice Chair), Mourreen (Micro-finance) Prisca (Secretary) and Lawrence (Media). In need of office space, but with limited resources as a start-up, the team met with Local Member of Parliament, Alex Ruhunda for advice and support. He was so impressed with the group and their mission through Villages Connected, that he offered to provide them with paid office space for six months.

With committed leadership, an office and a paid part time office manager, Villages Connected Fort Portal has achieved the following highlights:

–        Issued its first micro-loans to six businesses in Fort Portal with a 100 percent of monthly installments paid back

–        Grew its membership base to more than 50

–        Has set-up its first media training class with ten new members.

–        Approved and documented 5 new businesses, with footage being edited and to be distributed for funding in the coming weeks.

Our Canadian team and I have been working behind the scenes editing footage, supporting VC Fort Portal and structuring Villages Connected International, now fully registered and incorporated.

Structurally everything in place, both here in Canada and in Uganda, we are exited to declare 2012 the year of Villages Connected. In the next coming weeks we will re-launch our blog and distribute Fort Portal business opportunity videos that will provide you with exciting investment opportunities. Furthermore, in February, we will distribute the world’s first participatory ad created for Tigh-Na-Mara Resort Spa & Conference Centre in partnership with VC Fort Portal.

From every angle: VC-Fort Portal co-op members capturing MP Alex Ruhunda special event

Villages Connected International and Villages Connected Fort Portal will also hit the road in February to start sharing the stories of Africans ready, committed and capable of creating mutually beneficial economic partnerships with you. Please let us know if you belong to a service group, have a group of socially conscious friends or are part of a socially responsible business that wants to discover an Africa full of opportunity.

Thanks very much for being a part of this exciting journey on route to realize our vision of a global village where humanity, prosperity and economic growth are interconnected.

With respect,

de Villiers

getting down to business by Greg Spira

Time flies when business ideas take off.

Or at least that is what has consumed the last few weeks.

Each of the co-op members had been tasked with a video or photo essay assignment as part of their training:  to document a business idea that could be funded by the co-op through its microfinance fund.  The members were to use their new interview skills, learn about the business and use the media they create as a sort of visual loan application.

By the time the group convened, there were 17 businesses proposed for Villages Connected loans, and many more in the works.

co-member Geoffrey proposed helping a retail shop grow using the first round of microfinance loans


co-member Prisca proposed her restaurant for the first round of microfinance loans

Like everything we’ve done here, the process of evaluation was developed by our co-op members.  It was simple and flexible, yet structured.

First, each of the media co-op members presented their video or photo essay to the group.  Then the group members, acting as first evaluators of the loan application, asked the presenters some truly tough questions.  They wanted to be sure that the business ideas were viable and, therefore, that their microfinance fund would be well used.

From there, the group voted for their 3 choices for the first round – the businesses they thought would be good candidates for the microloans. This brought the number down to 13 applications.

A core group of members attended an additional training session to learn more about how to do business assessments and how to make preliminary financial analysis of the businesses.  Armed with an extensive questionnaire, members worked in pairs, visiting the business owners, and took charge of the assessment process. In the end, they were able to figure out that some of the application, while very interesting, were not good candidates for the first round of lending. Others, they decided, would make excellent clients.

co-op member Lawrence interviews one of the applicants for a microfinance loan


The biggest difficulty?  The size of the microloan fund.

The original plan, and what we at Villages Connected had aimed for, was to provide loans to 10 businesses as a starting point.  The 10 would demonstrate just how powerful combining media and microfinance could be.  However, our fundraising efforts fell short of what was needed.  So only 4 businesses will be able to gain access to the microfinance fund in round 1.

The group will decide which four start things rolling.

Once they do, these four businesses will not only have passionate Villages Connected media co-operative members running them.  They will also have the support of their equally dynamic fellow media co-op members.  Together they will help the businesses take flight and monitor its progress using the cameras in their hands.

Building the co-op through dialogue by Caroline Spira

One might think that building a media co-op would be all fun and games – an exercise in creativity and visual experiments. All of the photography and video taking of community assets, curiosities and getting that “awesome shot”.


There is a whole other side to the inception of the Fort Portal media co-op and it’s not creative in the least! In order to have a successful media co-op, not only will there need to be breathtaking media, but there will also need to be a sound foundation to work from. And that’s where the co-op members, and additional assistance from a select few members (which we lovingly call “the microfinance core group”), have come in.

co-op members Prisca, Margaret and Best working on ways to make the co-op sustainable

Since the very first week, together we have been working towards developing the co-op’s constitution and bylaws, as well as the terms and conditions of the microfinance fund. There is a lot of cross-over between the two, and much, much discussion on the best ways to move forward.

In general, the discussions have focused on structure and future growth. It took no time at all – days, really – for the co-op members to not only “buy-in” to the Villages Connected vision, but also to begin to define ways to make it a reality.

But whether or not the co-op members would make sure their organization would function lay in the details.

The “proof” lay in the “pudding” they mixed up during a marathon set of discussion groups talking about such intriguing subjects as co-op structure, criteria for loan recipients, interest rates and repayment terms, and sustainability of the co-op.

The going wasn’t always easy. Most of the co-op’s members had never taken out a loan or even visited a microfinance institution. Fewer even had established an association or co-op – never mind the two at once!

co-op member Jamiah

But the members of the microfinance core group kept things rolling and made sure everyone contributed to the way things would work. The members were lucky enough that among their numbers they had a president of a women’s community lending circle, a community mobilizer, a lecturer and a student in microfinance, and a single mother with a keen eye for business potential.

So the group of 21 founding co-op members rotated from station to station, discussing exactly how their co-op would work. The Villages Connected team offered advice when it was asked for, but ultimately the end product was theirs.

co-op members in deep discussion on interest rates and loan conditions with some clarifications from crew member Caroline

They answered the question not only of how they would give loans, but also how they would keep their momentum going for the long run.

Of course, while answers abounded, we all know that many more questions come up any time you have twenty people working together on a dynamic subject.

So that’s what the core microfinance group is working on now – going forward with the essential task of figuring out the minute details that their colleagues asked about. These, of course, need to be nailed down before they approve any microfinance loans!

Microfinance Core Group participant Margaret leading more discussions with fellow co-op members George William and Joyce

This part of the work may not be fun and games. But it is essential!

Their work is almost ready and the business of supporting business well underway!

a thousand words in pictures by Greg Spira

A picture can start a thousand words.  Here are a few of the week’s highlights from the media co-op members.


© Aliya / Villages Connected


© Aliya / Villages Connected


© Bashil / Villages Connected - a rocket stove


© Bashil / Villages Connected


© Bashil / Villages Connected


© George William / Villages Connected


© George William / Villages Connected


© Gilbert / Villages Connected


© Gilbert / Villages Connected


© Joyce & Sister Angela / Villages Connected


© Prisca / Villages Connected


© Samuel / Villages Connected

Introducing Margaret, Moses and Immaculate by Greg Spira
June 18, 2011, 9:10 pm
Filed under: Media Co-op Members

Meet the next three Fort Portal media co-op members – Moses, Margaret and Immaculate.

Take in their stories, their reasons for joining the media co-op and their hopes for the changes it can help them bring to their community.



community focused: media co-op member photographs by Greg Spira

The melodic voices of dozens of girls accompanied the morning start of the first Saturday workshop facilitated by the Villages Connected team.  The hymns sung in the background by the girls of St Maria Goretti Senior Secondary School welcomed the 20 media co-op members, their voices caressing and urging each person to feel at ease and to share.

Their video and still cameras had come back a couple days earlier and now they eagerly awaited their chance to talk about the results of the first media assignment they had been given.  Half the group had taken photos or videos that demonstrated a particular community issue or solution that they found important. The other half had captured on camera something they felt truly represented the strength of the communities in and around Fort Portal.

Co-op members started the day by writing descriptions for some of their pictures and videos. These would serve as roadmaps for what they intended when filming, ensuring their meaning would be attached to any photograph shared with audiences outside the room.

However, as we all know, many audiences simply cannot sit through slideshows and film screenings lasting hours and hours. Therefore, each person was tasked with selecting just one shot or video clip that captured the issue they felt the group and community needed to hear about.  They had to choose from hundreds of photos and videos they had shot.

Not an easy task.

This challenging editing endeavour meant that when co-op members gathered in a tight semi-circle in our classroom venue they were itching to share what they had produced!

You’ve met ten of the media co-op members here in Fort Portal.

You’ve heard ten of their stories.

Now see some of the photographs they took and read their explanations of why they took them.

Photo and Description by Stella

© Stella / Villages Connected

I took this photo from my village. Here I was trying to ask about the challenges faced by that village. I hear that the village is not developing. I asked why. You see here the woman is sitting with her children. I asked the problem. The people in the village do not want to work. That’s why you see her here it is morning time but a woman is siting she can’t go to the garden for work and the problem you can see is she does not have enough food for her children.

I tried to tell her the solution – she must work hard to get enough food for her children. As you can see in the other picture, she can try to dig as you see with this other woman.  She’s digging, weeding the onions so that she can produce enough products to sustain her family.

© Stella / Villages Connected

This issue and solution is very important in the media co-op and even in the community because they can learn to work hard to have enough food and even to cater their children by giving them their needs. As people can learn how to generate their income. People can also avoid idleness by learning from them

Photo and Description by Lawrence

I took these pictures from different places but within my community.

© Lawrence / Villages Connected (Photo 64)

I took picture 64 to show the problem of banana diseases faced by the people in my community so as to devise means of assisting them collectively.

© Lawrence / Villages Connected (Photo 69)

I took picture 69 to show some of the solutions to the problem of banana diseases, ie., cutting the affected bananas down and after cutting them you can dispose of that land for other use. Planting trees, planting food crops, rearing animals and other stuff. This picture shows a variety of land use – this portion you put beans, there you put banana, in the same way you put avocado. Then at the end of it you find you have different foodstuffs for selling and for feeding well.

© Lawrence / Villages Connected (Photo 75)

I took picture 75 to show some of the supporting or supportive NGOs that have advocated for the solutions towards community problems and challenges like giving hope through planting alternative crops other than banana and putting the land to alternative use.

© Lawrence / Villages Connected (Photo 233)

I took picture 233 to bring out some of the improved banana plantations in the community and how people can benefit from such initiatives if they are established in their communities. Here there is this modern banana plantation – this one is a model plantation. You can cut all of them, clear the land and plant new ones and stretch them so that they do not spread [disease] to each other.

It is important to show that back there in the community there are challenges that the people there can’t solve by themselves.  They need some technical personnel and some people who have some knowledge. There are some initiatives taken by non-governmental organizations to show them what they can do.

The solution & strength in the pictures are important for others to know – what has been done by other people and agencies towards solving community issues and challenges. They should also know how land can be used for different uses and the other media co-op members should find means of helping the affected communities while adding to those measures already taken.

Photo and Description by Best

© Best / Villages Connected

In this picture I can see students sitting in a classroom reading their books. I took this picture in Senior 5 Arts class in St Maria Gorretti Girls School. I took this picture because I love reading books and being friends with my classmates. This picture is important for the media co-op to know because they can be attracted to this picture and tell people to bring their children at St Maria Gorreti Girls Secondary School.

Photo and Description by Annet

© Annet / Villages Connected

This picture shows an old lady with a piggery project and I took this picture from west-division in Fort Portal (Rwengomel). I took this picture because I was too much impressed by the old lady, aged 78 years of age, who still has strength to do some projects but on a small scale. And this is so important for the media co-operative to know about because people outside can understand that very many old ladies are capable of doing everything but the problem is that they don’t have enough capital and others lack information on the good methods of rearing these animals.  And more to that, the old lady told me the reason why she selected this project was that one pig can produce many young ones at a time and this has market value.

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